LULZSEC
Lulzsec does not have any formal campaign structure or goals that they are working for, so I doubt they performed much research before they started hacking publicly. One research prerequisite would be to find out what the internet privacy laws are, and to find out they can hide behind them to avoid getting arrested.
In addition, Lulzsec members would have to learn how to conduct the hacking itself in order to be a productive member of the group.
Other than that, Lulzsec members likely scan the daily news and wait until targets come into the spotlight.
SWOT ANALYSIS
Helpful
Strengths: Decentralized (hard to catch and snuff out), unpredictability, their actions translate very well into media, have intimate knowledge of the nooks and crannies of the internet, leveraging low cost resources into high yield media
Opportunities: the element of surprise (people hadn't seen any large scale hacking attacks like this one before)
Hurtful
Weakness: immature, no centralized message, illegal, target audience doesn't understand what they're doing or why,
Threats: government officials, law enforcement officers, rival hackers, corporations
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