1. Starburst Contradiction Commercial - http://www.youtube.com/watch?v=2k4iZqbDsMs
In this commercial, Starburst attempts to INTENSIFY the uniqueness of its product by ASSOCIATING it with rareness of a person being born with both Scottish and Korean ancestry.
They also downplay the fact that Starburst is far from the only solid fruit chew on the market by omitting any knowledge of any other product with similar characteristics.
In addition, the ad attempts to confuse the user by upping the tempo of skit and having the main character talk in a high volume, socially unacceptable way. The viewer is more drawn into the character's eccentric speaking style that he or she is on properly thinking about what he is saying.
2. Audi - Release the Hounds Commercial - http://www.youtube.com/watch?v=3snyXTNmFm8
Audi intensifies the lack of choice in the luxury car model by associating it with being in prison. they accomplish this by featuring rich people locked behind bars in a luxury prison.
The company adds to its intesification through composition at the end of the commercial when it juxtaposes the Audi and the freedom it brings with the Mercedes-Benz and its one-way ticket back into luxury prison.
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