Wednesday, December 14, 2011

Scrapbook Assignment #5

Senator Sherrod Brown -  http://www.sherrodbrown.com/

The first thing I noticed about this Senator's campaign page is that it is not search engine optimized. I had to scroll down to find the link, which is not ideal for drawing in new members to his organization. He should take measures to get his campaign page to the top spot when people search his name so even people with a remote interest in who he his will instantly be drawn to it.

The second thing a noticed about his page was that it was cluttered. The Senator's campaign staff went to great lengths to incorporate social media into the website, but they went a little overboard. This abundance of plug-ins gives the website a hectic and unfriendly feel.

As far as relevance goes, the website is on the cutting edge as far as Twitter and RSS feeds go, but is far behind in other key areas. For instance, Brown hasn't uploaded any new pictures to his integrated flicker account in over 6 years. He either needs to upload more photos or take the link down.

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