1. Old Spice - Scent Vacation - http://www.youtube.com/watch?v=3R2cnxz27LI&feature=relmfu
In this commercial, the old spice man visually illustrates what men would smell like if they used Old Spice deodorant. His ripped physique, coupled with the various romantic and awe inspiring situations his character is thrust into communicate a difficult, complex message without the use of words.
2. Humble - The Power to Melt Glaciers - http://www.google.com/imgres?um=1&hl=en&sa=N&biw=1024&bih=624&tbm=isch&tbnid=CtT_IZMsUjA16M:&imgrefurl=http://www.grist.org/article/2009-11-18-oil-enough-energy-to-melt-glaciers&docid=PwQipU-_Bz5UIM&imgurl=http://www.grist.org/i/assets/2/humble-oil.jpg&w=800&h=496&ei=VszoTuyTEcTX0QHl1Yi6Bw&zoom=1&iact=rc&dur=276&sig=115688018956855270653&page=1&tbnh=112&tbnw=181&start=0&ndsp=15&ved=1t:429,r:1,s:0&tx=125&ty=48
In this two page print ad, Humble helps illustrate just how much energy it supplies by staking out how much energy it produces in terms of tons of glacier, and then showing the reader a picture of a glacier to give them a good sense of scale.
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